Promotions for new business are part of the way companies have attracted business and gained NEW MARKET SHARE for many years. Since 1970 our management has been involved in the creation of programs that have allowed the companies to truly create a preference for themselves in a crowded and competitive market. As ATM’s were originally introduced, people hesitated using them. Our promotions were introduced and each time a person used the machine they would be rewarded. The usage jumped and the ATM’s have gone on to become a way of life for most people. Theme programs then evolved and we began to offer an array of items from major companies. All were highly successful. Perhaps one of the best known was Apple Computers. A program that is still talked about today. Later we introduced the American and Continental Certificates of Transportation as an incentive for new business. It was started at a time before frequent flyer programs and acceptance was not a sure thing. As the airline program started, it began to show signs of

being one of the best ever. It is still mentioned when great programs are discussed. Kensington also introduced PassportMD (the first ever on-line consumer managed healthcare program) which was the beginning of personal electronic health records. This was packaged as a program to attract new customers. It had many benefits including Harvard Health Publications. Today Kensington is ready to present our newest program. A program designed to help you attract new opportunities. This can be tailored to include services that are most important for you to sell. Therefore, while your customers participate, they will be adding those particular features. This program promises to be a great cross selling tool and helps you increase your market share at a reasonable cost. Please call or e-mail me to discuss how Kensington can work with you to achieve great results and see why USA TODAY, plus many other newspapers have written about our program.